Our design and development people work together so that our websites are not only visually compelling but are built in a way that provides the best results. Our skills allow us to offer a range of options to our clients, whether it is building a site from scratch, or revamping an existing solution.
First impressions matter - We work hard to make sure our clients’ websites make a lasting first impression.
These days many customers look for information online prior to making any purchasing decisions, which means having a well designed website is essential. An attractive and effective site can elevate any business, and is an important component of a successful marketing strategy aimed at increasing things that really matter, such as customer acquisition, conversion and retention, and revenue.
Many web technology advancements have given us tools that we can use in conjunction with websites to add more value to our customers' digital marketing strategies. Solutions such as social media, blogs, email marketing, search engine optimization and marketing, and analytics to name a few allow us to help our clients reach their intended audience in more creative ways. In order to do this more effectively we create sites that don't only look and feel great to our client's audience, but also work in a manner that is going to be pleasing and intuitive to that audience; this in turn helps with actual conversion and retention of that audience.
Users are increasingly using different platforms to navigate their favorite sites, so our websites are responsive to make sure our customers' audience have an optimal viewing experience regardless of the device they're using. Web design and web development are not the same thing but we can't think about them as completely separate either. They are two different disciplines that need to work together to provide websites with cohesive architecture and construction. We care about user experience and strongly believe that design and functionality go hand in hand in setting our clients' sites apart from the competition. When we are creating a custom website our web designer works closely with our web programmer on the project from start to finish.
We start by finding out as much as we can about our client's business, their intended audience, and the message they want to transmit to develop our design concept. The web programmer is involved in this process so that we can establish right away a design that excels both visually and functionally. We always work very close with our clients making sure that we tailor our services to their look, functionality, and budget needs.
Our web design and development services include:
A website can help any firm with many aspects of its business. It can, for example, have a great impact on brand awareness and brand recognition campaigns, but it is only fully useful as a digital marketing tool if its users like visiting it and navigating it. Our designer focuses on making every site engaging and visually compelling so that it creates long lasting impressions and maximizes conversion.
We work with our clients on the following:
- Custom Web design
- Customization of Website templates
- Custom interface design
Visuals are extremely important as we use them to catch users’ attention, but the functionality and usability of a site are just as important. Well planned and well executed code is the basis for a good website. Our programmer makes sure that each site is engineered to be as lean and efficient as possible. We develop versatile, responsive sites that are easier for us and/or our clients to update. Some of our most important considerations are having a good foundation for search engine exposure, and having the best user experience, so we make sure that the languages and standards we use are the most conducive to meet our clients' goals.
We offer the following services under our HTML/CSS development:
- W3C compliant HTML/CSS
- Semantic Coding for SEO
- PHP (CodeIgniter & Laravel Solutions)
BLOG DESIGN AND SOCIAL MEDIA INTEGRATION
Currently we have many tools at our disposal to help our clients reach their digital marketing goals. A few examples are websites, blogs, social media outlets, email marketing, search engine marketing, analytics, and optimization. The key is to understand that only one resource won't be enough in most cases, so establishing an organized strategy is necessary for them to work in conjunction with each other while maximizing their effect. Social media and blogs have exploded over the last few years. These are low cost solutions that companies can use to create awareness about their brands, to personalize their brands, and to communicate directly with their existing customers and potential customers. Social media is easily accessible, but planning is necessary so that the right outlets are selected and integrated with the other areas of a company’s marketing strategy. Weblogs, or blogs, are a type of website that allows companies to easily update the content they want to share with the world and also to monitor activity from their users.
A blog can be very effective in connecting a company with its customers by providing a space for interaction, entertainment and education. Companies can attract new audience and maintain communication with existing followers by providing good content on their blog, which can be integrated with social media and email marketing to help in the conversion process.
Increasingly brand choices are being influenced by other consumers rather than by mass media. Now more than ever customers are turning to these social media outlets to search for information and to make purchasing decisions based on their peers' advices and opinions, so we make sure that our customers have a social media presence that is cohesive with the brand, that maximizes the brand’s exposure, and that allows for lasting impressions on its users.
All these tools can help in the quest to attract new customers, but the work doesn’t stop once the intended audience is aware of the brand. Companies need to provide their customers with a good user experience, relevant content, and establish good communication with their audience in order to get actual sales from their followers. We can help our customers design blogs, social media campaigns, and plan on the best integration of the different tools to create an effective marketing strategy.
- Custom coded CMS
- Drupal and Joomla RSS modules
- Custom RSS and XML solutions
In addition to helping our clients create great sites we can also help with their maintenance regardless of our involvement in their design and/or development. We can help our clients with suggestions on improvements that can help to ultimately attain their marketing goals, with text and/or page updates, and with adding new features to existing sites. We can do site audits to identify underperforming page and/or page elements. We strive to make sure our clients' sites are always up-to-date so that they can get more traffic, increase sales, and expand on their brand development strategies.
Our maintenance services include:
- Web site content updates
- Landing or splash page design
- Web site expansion
- Design callouts and featured products
- Design banner/button ads
- E-mail newsletter templates
- Web site audits
- Search Engine Optimization Audits
- Usability Audits
- 508 Compliance Audits
- Hosting plan analysis